How CRM Software Can Help Your Email Marketing
Customer Relationship Management (CRM) software is a tool that integrates a broad set of applications to help businesses manage customer data and interaction. CRM can access business information, carry out automatic marketing strategies through email and other mediums, and manage in-house collaborative relationships in order to encourage further engagement and purchases by new and former customers.
This is how CRM software can work for you.
1. Relationships. One of the best uses of CRM is enhancing your relationship with your customers by having more people open and engage with your emails more frequently. Having all of your consumer data under one service means that buying patterns can be tracked and encouraged more easily and people can be shown the products that are relevant to them showing an ROI on your email investment. This can help your marketing department see where to target their advertising and make more sales.
2. Segmentation. CRM assists you to categorize your customers into district and how many possibilities you have up and coming. This can help to make sure that you are not sending the same clients the same email over and over again, saturating them with old information and creating disinterest and dissatisfaction.
CRM uses this information to build a relevant and up-to-date database to help you keep track of your clients and potential customers. When your data is organized it’s easier to plan a marketing strategy that will actually work within the criteria for your demographic. The information you need will be instantly accessible at your fingertips.
3. Welcome email. When a lead acknowledges an interest in your products or makes a purchase, sending a welcome email is the next step. Not only does this show interest, it can include confirmation that the customer wants to hear from you which helps to bypass spam filters and IP gateways. If the consumer has decided that your product is no longer relevant to them, an unsubscribe option should also be available in the email. This can be automatically done by some CRM software like HubSpot. Welcome emails can be full of offers personalized to the customer to encourage further purchases and continue interaction with your business.
4. The product offer. The product offer is the most widely known marketing tool. CRM sends this to a lead that has already shown an interest, tracking customer information across different mediums like website traffic, social media platforms and the telephone to compare the products currently on offer with the interests of the consumer. When the client makes an enquiry, CRM can be programmed to automatically follow up the interest with a relevant offer.
5. The “come back” email. Your CRM software can be configured to identify and track former customers that have grown inactive in your database. It can automatically cross reference previous buying trends, engagements, and preferences and send out a targeted email designed to encourage further purchases. Revisiting previous customers can often be more cost effective than chasing new leads.
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