Avaya Aura: Features and Business Benefits

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A robust universal communications infrastructure is a critical feature of modern, successful businesses. The way a company conducts internal/external communication has rapidly changed over the years, thanks in part to the evolution of technology. With it have come new ways to handle consumer services and employee work methods.

Often, a modern universal communication setup is handled by distinct third parties – in this case, Avaya. In this article, we’ll briefly go over the various benefits of not only using an expert third party service but the reliable benefits from this specific company as well.

The major benefits of using Avaya Aura come from the type of communication systems it provides. We’re no longer tied down to landlines with the range of message types that can be sent, and it’s this which helps benefit companies. For instance, imagine cost cutting with the potential of video calls for important meetings. Instead of an employee or manager needing to take an expensive flight, they can instead conduct business with the versatility of video calls.

This is all possible thanks to Avaya’s application platform: Communication Manager. The application allows for flexible scalability (meaning costs and services decrease/increase based on need) and creating unique telephony environments. It can be SIP-only (Session Initiation Protocol) or a unique server with SIP/non-SIP environment support, with an additional 700 plus PBX features. That gives management plenty of control over the types of UC systems they want, determining usage, level of use, and so on.

This is a major benefit to both cost and productivity. Communication between various workers in different locations can be the make-or-break factor in finishing projects. A lead designer, for instance, could be on the other side of the country while his or her team is opposite. But Avaya’s platform keeps this hypothetical team in the loop, allowing for the immediate transfer of messages or files, even when on the go. Coupled with Avaya’s mobile compatibility, there’s no device restriction for messages received.

Since cost and productivity can be intertwined where a lack of the latter causes issues, keeping a workforce in the loop at all times is invaluable. The lack of downtime for both management and a consumer base keeps services ongoing, preventing delays when unseen issues occur.

It’s also the resilience and reliability of Avaya which helps prevent problems. Sporting mass compatibility and nuanced upgrade paths for current hardware/software, they also emphasize the importance of catching problems before they occur. If you’ve ever read a description of managed service providers, this might sound familiar since it’s a form of disaster recovery and network monitoring. So, when you look at Avaya, you can see the proven reputation, flexibility, and expertise they bring to the table regarding universal communications.

While legacy networks and established communications certainly still have a place in today’s business world, most companies seek out vital, tech-driven ways to improve their model entirely. Avaya is certainly one of those ways, and if you’ve never thought about using a third party service for company UC, they’re worth considering.

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