5 Reasons Your Business Needs a Social Media Presence
Americans spend more time on social media than on any other online activity – no small boast considering how deeply the internet has penetrated every corner of our lives. And for businesses, social media is truly indispensable. Platforms like Twitter and Facebook have become so mainstream that they rank among the nation’s most popular news sources, and using social media comes with a host of business benefits.
1: Exposure
Social media can deliver you a far wider audience than other forms of branding or marketing. It’s not just effective for keeping you front of mind with your existing customers. People pass on your content to their friends, who pass it on to their friends. Now it’s being viewed by people who never heard of you before. Of course, you have to have great content to share in the first place, which brings us to…
2: Branding
Social media lets you present your brand in a more free and open way than traditional advertising. You can show the many faces of your brand and teach your audience who you are as a business, what your value proposition means to them and how you interact with your customers. Sharing fun content brands you as fun; sharing knowledgeable, insightful content brands you as a thought leader in your space. And you hear back from your audience, sometimes in real time. Which brings us to…
3: Engagement
Your audience can engage with your brand on social media as nowhere else. You talk, they talk back – it’s a conversation, rather than a broadcast. Brands that grasp this and invite their audience into relevant conversations, rather than use social media for spammy sales efforts, get the best out of the range of platforms out there. Get your audience talking to you and they’ll tell what they want: then you can give it to them.
4: Search Engine Optimization (SEO)
Social media. You thought Facebook, or maybe Twitter. And there are great SEO benefits from being prominent on those platforms. But what about Youtube? Youtube is a social channel too, and it’s owned by Google, and it’s the second biggest search engine in the world. SEO benefits accrue from views and shares of your content across all social media but if SEO is your goal, Youtube and Google+ should be on your list.
5: Audience Segmentation and Targeting
Social media lets your audience tell you about themselves. What they like, what they don’t, when they’re up, what they want to buy. Being part of conversations that aren’t just about your brand and your products means you’re on hand to learn about your audience so you can separate them into groups, target them with other advertising and marketing efforts and funnel them to your website, hopefully generating a bigger email list and more leads down the line.
Do you need social media management for your business? Contact us today at 877-599-9998 or sales@convergedsystems.com.
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