Phone/Marketing Analytics

Online marketing analytics can provide critical information on new prospects, retention of clients, the number of touches required to convert a prospect into a customer, return on investment (ROI) for a successful marketing campaign, and new market opportunities and endeavors. However, what happens if the end user decides to call as opposed to submit an online inquiry? Your visibility as a marketing professional and a business is lost. Here's how to solve that problem.

Identifying where your prospects came from can help your business focus and target marketing efforts more effectively. In turn, you can capture a better ROI.

Be proactive with all business clients who come in through marketing campaigns and/or visit your website. Use analytics to provide your sales team with a warmer list of prospects to call.

Optimize your internal workforce with a contact center solution. This allows your workforce to answer client and prospect inquiries with the correctly skilled labor and in an appropriate manner - reducing the chances of callers abandoning the call and reaching out to your competitors. It also allows you to prioritize calls of higher importance and push out more self-service options to enable your business to optimize its workforce.

Clients and sales prospects find their way to your company using different avenues and call for various reasons, such as product questions, support inquiries, and sales requests. Automatically connect your employees with screen pops displaying callers' information, in addition to database information. As a result, your agents will be able to do their jobs more effectively and efficiently. You can also connect caller data to your business CRM or database.

In order to effectively and accurately track all of your marketing campaigns from both an online and a phone perspective, assign a unique phone number with a tracking mechanism to each campaign. The metrics from online and phone activity will enable your business to make more informed decisions.

If you aren't tracking who is calling your business, Converged Communication Systems can find ways to help you optimize interactions with inbound callers. Gain access to details about your callers that will allow you to make more educated decisions about marketing campaigns and budgeting.

There are some common misunderstandings out there about phone/marketing analytics. One is that it's costly. In fact, there are a number of solutions that clients small and large can afford to leverage. Second, you might think that you have to rip out and replace your existing technology infrastructure. That isn't true: You can reuse what you already have.

Third, you might think that you don't need phone analytics because you already track online metrics. However, you're missing out. Businesses that don't use phone metrics are blindly spending marketing dollars.

Overall, CCS offers multiple solutions that can overlay your existing infrastructure or design with a completely new infrastructure based on your business needs. For more information on phone/marketing analytics, contact our sales team at (877) 598-3999 or sales@convergedsystems.com.